Lexicon Dynamics, a new fully integrated Corporate Communications, Marketing and Campaigns agency, has been launched to bring industry leading multidisciplinary expertise to UK and international clients in defence, aerospace and security, across the land, sea, air, space and cyber domains.
Through utilising extensive experience and one of the deepest media and stakeholder networks of its kind in the industry, Lexicon Dynamics brings new capabilities to clients under its ‘Campaigns Methodology’. This is a comprehensive and unique approach to planning and service delivery which ensures that every Marketing,
Corporate Communications, Internal communications and Public Affairs initiative, tactic, or output contributes to a strategic aim or campaign.
Nick West, Co-Founder of Lexicon Dynamics, said: “In establishing Lexicon Dynamics we looked at a wide range of trends and developments within Corporate Communications, Marketing and Public Affairs and assessed the capabilities being offered to businesses within the industry. This gap analysis led us to an approach that is a key differentiator as we treat reputation management, business capture, product marketing, public affairs, internal communications and digital and social media as mutually supportive strategies.”
David Harrison, Co-Founder said: “Our own leadership philosophy is to get the best from people, and the reason why we include Internal Communications amongst our services is to create a ‘campaign mindset’ that promotes employee advocacy, innovation and competitive advantage. Connecting all employees to organizational success and the reputation of a business is vital to growth.”
Lexicon Dynamics’ campaign work includes large scale defence procurement, military capabilities, product launches, crisis communications, events in Parliament & Westminster and trade shows amongst a wide range of other disciplines. This spans the land, sea and air, space and cyber domains with technologies ranging from fixed and rotary wing platforms, through EW, munitions, avionics, sensors, communication systems, Geospatial Intelligence.
