Bell Helicopter, a Textron Inc. company and major global aircraft manufacturer, has kicked-off IDEX by unveiling its updated brand at its Abu Dhabi facility.
Located in the Capital Gate Tower, Bell’s facility serves as a regional hub with personnel in place to facilitate sales and marketing efforts for Bell in the region. Launched last year, the new brand strategy and modernized logo are rooted in the company’s focus on innovation and customer experience.
“We are pleased to showcase our new brand internationally,” said Sameer Rehman, Bell Managing Director - Africa and Middle East.
“For the past 80 years, we have been pushing the boundaries of flight and our new brand reflects the vision of our vertical future. This region, in many ways, is the new center for innovation and our mutual futures are bright. We are eager for our customers to experience the new Bell, above and beyond flight,” he added.
Through this new brand, Bell highlights the tenacious pursuit of flight with its depiction of a dragonfly, while grounding the logo with a shield to illustrate the company’s stellar reputation in reliability and quality. The dragonfly represents the mastery of flight and can take off and land wherever it wants, fly quickly and efficiently in any direction, and hover at will.