Belgium-based Betafence Group, a leader in perimeter fencing solutions, has opened a new regional head office and showroom in the Middle East at Dubai Airport Freezone.

The company’s current expansion in the Middle East follows a 22% growth that it achieved in the region in 2010, a statement said.

The opening of the new regional head offices and showroom, which occupies an area of approximately 2368 sq ft, comes a month before the company celebrated its 5th anniversary of operations at Dubai Airport Freezone on March 6.

The inauguration of the new office also coincided with the commencement of the non-European market’s annual sales meeting in Dubai.

The meeting discussed the 2010 results, the 2011 budget and a new development strategy for Betafence in the non-European markets with a special focus on becoming a total solutions provider directly for the end users.

Dr Mohammed Al Zarooni, Director General of Dubai Airport Freezone, said: “Our alliance with Betafence is of great significance, and has been further strengthened because of its role in providing unique world-class solutions and products that further enhance the safety and security of key public institutions and infrastructure across the UAE."

Christophe Michee of Betafence Middle East office said: “Betafence is pleased to open this new regional head office and showroom that will support our on-going expansion in the Middle East. The new showroom will provide an excellent opportunity for our customers to meet with us directly and see for themselves the range of fencing systems and security solutions including lighting, detection, security obstacle, access control from Betafence,” he added.